A custom typeface was created just for the Five Avenues brand — Secor

Five Avenues is the new and improved identity of the Old West End Association. The association consists of residents from the Old West End neighborhood, who are responsible for preserving and maintaining the largest collection of Victorian houses on this side of the Mississippi.

As a part of creating a more consistent brand for the OWE Association, the project includes all of the subcommittees that fall underneath the core association. To document and teach the association’s members about the new visual standards, a brand guidelines book was created.